"What was that you said?” How to make learning and development more memorable.

A significant number of the programmes that Zing produces are for organisations who are committed to learning, so it would be a bit weird if as a team we weren’t committed to our own development. We do like to practice what we preach.

This week we’re looking forward to attending the Meaning Conference in Brighton – an opportunity to connect with and be inspired by a group of people who believe in better business (and, yes, okay, maybe an opportunity to also do a sneaky bit of shopping the afternoon before). Then to kick off the New Year in true L&D style, we’ll be travelling to a conference in Manchester to check out the latest thinking around internal communications. After all, we’re keen to stay up to date with the current challenges and opportunities that our clients are faced with.

We certainly love different ways of learning: from picking up a book to watching a conference presentation, playing an active role in a group workshop or listening to the latest thought leader on the radio.

But whether it’s introducing a new idea or policy, exploring complex issues such as mental health in the workplace or sexual harassment, developing people’s customer service skills or reflecting on the nature of empathy, Zing has seen time and time again the impact that video can have on an individual’s learning, on their engagement and buy-in. It’s why we still do what we do.

But why does video continue to grow and grow as one of the preferred mediums for learning and employee communications?

The fact is, as much as we love it, face to face learning is no longer the norm. If organisations want to connect with millennials who will make up 35% of the global workforce by 2020, if they want to design and deliver a more learner-centric approach that expands opportunities for on the move learning and training on multiple devices – tablets and smartphones not just desktops and laptops - then video (whether stand-alone or part of an app or e-learning experience) is an obvious solution.

The workplace is more and more made up of remote workers, of teams who are rarely available at the same time on the same day. Video offers flexibility around time and place, whilst also ensuring a consistency of message and experience.

Not only that….and this is the impressive bit…studies have also shown that adding video to any learning experience can improve people’s ability to remember concepts and details, making the experience far more effective. And when learners are tested at a later date, have they forgotten the key messages? No. In fact, audience recall and comprehension is sooooo much higher than when the learning is presented with text alone. That means that video not only gives your training content a boost as it’s happening — it also improves your audience’s ability to remember the information you presented for far longer.

Now what’s not to like about that?

If you’re interested in communicating through video, whether for learning and development, internal or external communications then get in touch with Sarah at Zing for a friendly chat.

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